Designing Products that Sell: Mastering Product Management for Creatives

Join 'Designing Products that Sell' to master product management for creatives. This course guides you through understanding customer psychology, identifying key needs, crafting effective product strategies, prototyping, and refining messaging. Ideal for artists and makers, it focuses on turning creative visions into market successes. Learn to adapt continuously based on customer feedback, ensuring your product evolves and stays relevant. Enroll now to transform your creative ideas into products that not only sell but become cherished treasures.

Is This Workshop Right for You?

Are you an artist or a maker looking to create products that not only captivate but also sell? Whether you’re a seasoned creator or just starting out, this course is designed for any creative professional eager to understand the deeper desires of their customers and translate that understanding into successful products.

Why This Course?

In “Designing Products that Sell,” we delve beyond surface-level product creation. We explore the ‘Jobs to Be Done’ framework, uncovering the hidden motivations behind every purchase. You’ll learn to see your products through your customers’ eyes, tapping into their emotional, social, and psychological needs. It’s about creating products that fulfill more than just a function – they fulfill desires.

What You'll Learn

  • Explore the Minds of Customers

    Delve into the why behind customer choices. Uncover the psychological triggers and motivations that drive purchasing decisions. This exploration is about getting into the mindset of your audience, understanding their desires, fears, and motivations on a deeper level.

  • Identify Needs That Matter

    Zero in on the needs that truly resonate with your customers. Learn to discern and articulate the emotional and social needs your product can fulfill. This is about recognizing those pivotal needs that have the power to not only transform a customer's interest into a purchase but also elevate your product from a simple item to a cherished treasure. It's about creating value that resonates deeply, making your product an indispensable part of your customers' lives.

  • Craft Your Product Strategy

    Based on your newfound customer insights, start shaping a strategy. This involves weaving together your understanding of customer needs with your product's unique attributes. Develop a basic, yet powerful, strategy that positions your product effectively in the market.

  • Test and Refine Your Concept

    Bring your ideas to life. Create a prototype or a conceptual model of your product. Learn the essentials of testing this concept with real or potential customers, gathering feedback, and using that feedback to refine and improve your product. This process is crucial for ensuring that your product not only meets but exceeds customer expectations.

  • Sharpen Your Product's Message

    Once you've refined your product, it's time to communicate its value compellingly. Learn how to craft and hone messages that resonate with your audience. This involves articulating how your product meets the identified needs, highlighting its unique benefits, and making a strong emotional connection with potential buyers.

Join Us and Transform Your Creative Business

Ready to transform your creative ideas into products that resonate deeply with your audience? “Designing Products that Sell” offers you the tools and insights to make this happen. Join “Designing Products that Sell” today, and begin your journey to creating products that don’t just compete but truly thrive in the marketplace.

Join In Person @ The Forge: Nashville

Join us in person for an engaging and transformative experience!  Our workshops offer a unique blend of expert guidance and collaborative energy. Ready for a creative leap? Check out our upcoming dates below:

Tuesday, February 20, 2024

6:00 PM - 9:00 PM
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Join Online Anytime

Enroll in our online workshop for a flexible, enriching experience. Learn on your schedule with engaging materials and continual support.
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James Szuch

Your Instructor

James Szuch is passionate about helping creatives unlock the business potential of their creative endeavors. Through classes, workshops, and coaching, he is dedicated to ensuring that creatives have the knowledge and skills to shape their businesses to meet their financial, personal, and creative goals.

James has been teaching business and entrepreneurship in graduate and undergraduate programs for over a decade. He currently teaches entrepreneurship at the O’More School of Design at Belmont University. James has also worked with organizations like the Arts and Business Council of Greater Nashville, the Nashville Fashion Alliance, and Fort Houston to deliver business education programs to artists and creative makers.

Get To Know James
The Forge: Nashville

Your Venue

We’re thrilled to partner with The Forge: Nashville to host our in-person workshop sessions.

Founded in 2012, the Forge Nashville is a 501(c)3 nonprofit organization located in a 23,000 square foot facility in the Railyard District near the Cumberland river. The Forge offers a massive makerspace, shops, gallery, artist studios and office space geared specifically for the artisans and creative misfits of Nashville. No matter your creative medium, you can find resources and a vibrant community at the Forge. We support artists by offering access to professional equipment and classes, affordable work space, scholarships, public and private events.​

Get To Know The Forge

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Be the first to access our transformative online courses at The Creator’s Business Academy. Tailored for artists and creative entrepreneurs, our courses are designed to turn your artistic passion into a thriving business. Sign up now to get early notifications and special resources just for our VIP members!